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Research papers

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Cortney Henseler, Samuel Kim, Matthew Sharp
September 22, 2016
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Citation

Henseler, Kim and Sharp (2016a, September 22). The potential power of digital creative. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative-8892


Research papers

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
October 1, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, October 01). Gen-Zurveys. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/gen-zurveys-8573


Videos

Gen-Zurveys

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...

Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
June 15, 2015
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Citation

Verhaeghe, Pallini and Van den Bergh (2015a, June 15). Gen-Zurveys. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/gen-zurveys


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: Congress 2015: Revelations
Author: Samantha Bond
Company: Northstar Research
June 15, 2015
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Citation

Bond, S. (2015a, June 15). The new rules of attraction. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-attraction